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Marketing Assignment Help UK

Assessment 2 Information
Subject Code:
Subject Name:
Assessment Title:
Length:
.
MANM4000
Introduction to Management
Critical Analysis
2500 words
Assessment Description
Description: Understanding self as key to good management
Self Awareness is the key to being a great leader and manager
Each student is required to conduct and document a “Critical Analysis” of their personality self-
•?Myers Briggs Profile
•?Costa & McCrae Big 5 Personality Traits
•?McClelland Needs Analysis
•?Thomas-Kilmann Conflict Mode Instrument
The critical analysis for each topic requires:
• Presenting a brief review of your self-assessment findings.
• Presenting a detailed critical analysis of the findings.
• Reflecting on your critical analysis, discuss what this means for you as a future leader or
manager.
• Based on these findings outline an action plan that will help you develop your leadership skills.
The individual report must include:
• Table of contents.
• Introduction (only one introduction is required for the report).
• Brief Review of your findings.
• Critical analysis of the four topics including a reflection on your future leadership skills.
• An Action Plan using SMART processes based on perceived weaknesses.
• Conclusion (only one conclusion is required for the report).
You must use a minimum of 10 references:
• Text books: The prescribed text and up to 4 text books.
• At least 6 different academic journal articles – peer reviewed
• No other sources such as Blog, newspaper, magazine or other Internet source
• Wikipedia is not to be used and does not count as an academic reference.

.
.

Assessment Marking Rubric
Criteria
Analysis
Presentation
30%
HD (High Distinction)
85%-100%
•?Introduction includes
concise introductory
sentence, definition of key
terms & concise statement of
the focus and position being Marketing Assignment Help UK
argued.
•?Discussion analyses the
situation and develops a clear,
logical, advanced argument
•?Conclusion accurately
summarises the essay
•?Research covers all areas
outlined in the instructions
within the word limit
•?Discussion is of appropriate
depth and all aspects of the
discussion are relevant to the
situation
•?Analysis demonstrates
critical understanding and
results in valid judgements
and recommendations
•?Discussion equitably
compares the perspectives of
different sources
•?Discussion is supported by a
substantial range of credible,
current sources
•?Argument is persuasive and
is ordered logically
DN (Distinction)
75%-84%
•?Introduction includes clear
introductory sentence,
definition of key terms &
clear statement of the focus
and position being argued.
•?Discussion analyses the
situation and develops a
clear, logical argument
•?Conclusion accurately
summarises the essay
•?Research covers main
areas outlined in the
instructions within the word
limit
•?Discussion is of

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appropriate depth and most
aspects of the discussion are
relevant to the situation
•?Analysis results in valid
judgements and
recommendations
•?Discussion compares the
perspectives of different
sources
•?Discussion is supported by
credible, current sources
•?Argument is ordered
logically
CR (Credit)
74%-65%
•?Introduction includes
most relevant
information
•?Discussion analyses
the situation
•?Conclusion
summarises the report
P (Pass)
50%-64%
•?Introduction includes some
required information
•?Discussion analyses some
elements of the situation
•?Conclusion does not fully reflect
the contents of the report
NN (Fail)
0%-49%
•?Introduction does not
include background or
purpose of report
•?Discussion does not
describe or analyse the major
elements of the situation
•?Conclusion does not reflect
the contents of the report

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Score
/30
Research and
Analysis
50%
•?Research covers
most areas outlined in
the instructions within
the word limit
•?Discussion is of
appropriate depth and
some aspects of the
discussion are relevant
to the situation
•?Analysis mainly
results in valid
judgements and
recommendations
•?Discussion compares
the perspectives of
different sources
•?Discussion is
supported by a range
of sources
•?Argument is ordered
logically in most
sections.
•?Research covers some areas
outlined in the instructions within
the word limit
•?Most aspects of the discussion
are relevant to the situation but
not in depth
•?Analysis demonstrates some
understanding to lead to
judgements and
recommendations
•?Discussion does not fully
consider perspectives of different
sources
•?Discussion is supported by
some sources but they are not
always credible or current
•?Argument is not persuasive and
could be more logically ordered.
•?Research does not cover
many areas outlined in the
instructions
•?Many aspects of the
discussion are not relevant to
the situation
•?Analysis does not fully
understand the situation to
provide judgements and
recommendations
•?Discussion does not

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consider perspectives of
different sources
•?Discussion is unsupported
by relevant sources
•?Argument is not persuasive
/50

Language and
presentation
20%
•?Sentences and paragraphs
are well structured and clear.
•?Vocabulary is professional,
appropriate and extensive
•?Grammar, spelling and
punctuation are flawless.
•?Document professionally
presented in terms of KBS
guidelines
•?Intext referencing and
reference list format correct
to the Harvard Reference
style
•?Sentences and paragraphs
are well structured and clear
with minor exceptions.
•?Vocabulary is professional
and appropriate.
•?Grammar, spelling and
punctuation are good.

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•?. Document professionally
presented in terms of KBS
guidelines
•?Intext referencing and
reference list format correct
to the Harvard Reference
style with minor exceptions
•?Sentences and
paragraphs are mainly
well structured
•?Vocabulary is
comprehensive
•?Few errors in
grammar, spelling and
punctuation
•?. Document
professionally
presented in terms of
KBS guidelines with
few exceptions
•?Intext referencing
and reference list
format correct to the
Harvard Reference
style with some errors
•?Sentences and paragraphs are
readable but with grammatical
errors
•?Vocabulary is limited.
•?Document professionally
presented in terms of KBS
guidelines with significant
exceptions
•?Intext referencing and
reference list format contains
significant errors
•?Meaning is often unclear
•?Comments are poorly
structured
•?Many grammatical,
vocabulary and spelling errors
•?Document poorly presented
and many aspects do not
comply with KBS guidelines
•?Intext referencing and
reference list format mainly
incorrect
/20
Comments:
Total
score
Assignment Mark/Grade: /20
/100

 

 

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