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Steps Involved in Marketing Research
  • Identifying the problem

    Marketing research begins with a clear problem faced by an Individual or an organization. Getting a clear picture of the problem would offer cutting edge to the researcher in order to conduct research in right direction !!

  • Determining appropriate research design

    Once the problem is being identified by the researcher then it is important for the researcher to develop research objectives and methodology. Using the appropriate methodology to conduct research would help to get the desired results !!

  • Design the research study

    Deploying the various data collection methods as per the objectives of the research. Based on the research objectives type of sampling, sample size and data collection tools such as primary and secondary are being deployed by researcher !!

  • Data collection and data processing

    Data is being collected with the help of pre-determined sources such as primary and secondary. Once the data is collected then analysis is being done through several methods such as statistical methods or content analysis method etc !!

  • Finalizing the report

    Now based on data analysis, objectives of the research are being fulfilled by the researcher and final report is being prepared for the potential audience of the research !!

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